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| Practical Marketing Strategic Marketing Tactical Marketing |
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Every company needs a solid brand, good reputation, quality products, and effective lead generation to achieve success. But every business is different and to build value into those differences requires good marketing.
“The type of marketing that is right for yourbusiness depends on multiple factors.”
Key questions need to be answered such as:
How mature is your business?
What types of products and services do you offer?
What markets are right for your products?
What are your prospects and clients buying right now and what will they need next?
What are the value propositions that resonate with your targeted audience?
Who is your competition?
Since each of our clients is a different point in their business evolution they each have unique needs. Our experience shows that marketing requirements for most businesses can be met by one of three methods. Practical, Strategic or Tactical - each of these approaches provides a framework flexible enough to adjust to our client’s needs.
Practical Marketing
Practical Marketing support is a project based resource providing general purpose business marketing. Our practical marketing approach is a highly regarded resource for start-ups and small businesses requiring assistance with everything from designing stationery, to building a website, and developing brochures and collateral materials.
Corporate Ladders also provides general marketing support to larger customers for short term and “one off” type projects such as reviewing product literature, proofing brochures, and text edit and rewrite. Typically these larger businesses need help to smooth out the peaks and valleys caused by the ebbs and flows of demand.
Corporate Ladders works closely with our clients to understand their company, markets, and products giving us the knowledge required to step in and get results quickly and effectively.
Strategic Marketing
Strategic marketing is the complete approach to bringing the company’s products and services to market. The strategic plan is the “what we are going to do” part of the plan and includes all of the quantitative measurement processes. The strategic marketing plan has three main segments:
- Marketing Strategy
- Financial Objectives
- Marketing Objectives
The plan looks at economy, market sizes, needs analysis, costs, volumes, segmentation, and customers, market share, product life cycles, market penetration, segmentation, pricing elasticity, and competition.
Corporate Ladders has the expertise to research, review, and develop a complete strategic marketing plan for your business. Perhaps your business only requires assistance with a specific part of your marketing strategy. Let Corporate Ladders provide the strategic marketing help you need with promotional objectives, channels, market research, research and development, and market development.
Tactical Marketing
The tactical marketing plan is the “how we are going to do it” part of the plan. Tactical marketing plans come in all shapes and sizes and are unique to you and your business objectives. Effective tactical marketing plans outline the tasks that must be undertaken to achieve the businesses objectives outlined in the strategic marketing plan.
Corporate Ladders helps you take your strategy and extract an action plan that gets results. An effective tactical marketing plan outlines how you will position your products and services; find prospects; and identify tactics you will use to make sales. The tactical marketing plan also details the specifics on:
- Product Promotion
- Public Relations
- Lead Generation
- Sales Process
- Training
- Business Objectives
- Advertising
- Media
- Distribution
- Channel Programs
- Pricing
- Budgeting
A successful tactical marketing plan helps your business grow sales and revenues. Corporate Ladders has the resources and experience to help you and your business develop all or any part of your tactical marketing plan. How can we help you?